With so many of our long-time and new clients raving about the progressive FedEx overnight program from Holland, we’d like to provide additional insight into the complex and very impressive inner workings of FloraHolland.

FloraHolland, for those unfamiliar with it, is the cooperative business entity that represents the combined influence of the flower auctions in Holland.  UFE, in partnership with our Dutch grower-partners and FedEx, is granting our clients the ability to procure fabulous product direct from this industry paragon, with less than 48 hours from the field to your door.

Please take a moment to view this informational video.  Most notable to me, as someone who has grown up in the North American flower business, is the emphasis on flowers as part of the lifecycle in Europe.  Flowers are just “a part of things”.  In any case, enjoy the video!

Click this link to see the video!

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